Mobile app that delivers instant, realistic looks with an optional skincare analysis add-on.
Industry
Beauty · AI
Scope of work
UX & UI Design
Duration
1 month
Challange
Makeup is personal and visual. Shoppers struggle to predict how a shade, finish, or full look will appear on their own face. Returns are high, carts are abandoned, and creators/brands need a smoother path from “this looks good on me” to “I’m buying it.”
Opportunity: Deliver a wow moment–see it on your face (fast, flattering, true‑to‑life), then guide you to products, and sharing.
Goal
Product Goals
Delight first‑run: make “try a look” happen in ≤ 10 seconds. - Accuracy & inclusivity: work across diverse skin tones, lighting, and camera quality. - Commerce bridge: map each look to real products with clear shade matching. - Retention, not just a demo: keep people coming back via saved looks, shares, and product recommendations. - Add‑on value: offer Skin Analysis as an optional extra that complements (not competes with) try‑on.
Solution
Outcomes (so far) - $800K in first year
- $800k made in first 365 days after launch - A cohesive end‑to‑end flow from capture → try‑on → products → tutorial → export/paywall. - Hi‑fi prototype and design system ready for handoff; motion specs for transitions. - Clear monetization hooks without compromising first‑run delight. - Add‑on packaged as an upsell that strengthens trust without competing with makeup.
